Tenth Zone: Branding Project
Tenth Zone is a personal project based on a fictitious fashion retailer featuring my own unique printed designs. The clothing has an urban feel which is conveyed through the brand aesthetics and logo; an amalgamation of the number ten and London underground symbol. The name ‘Tenth Zone’ is an addition to the nine zones that London tubes operate within.
These wood prints resonate with urban aesthetics due to their regimented structure and likeness to brickwork. I allowed the ink to drip, adding character and interest to the composition.
Modelled by Hannah Downey - @hannahlouisedowney
